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Owl's Brew Taps Jason Lewis for Spiked Pop Campaign
The clean-label hard soda brand launches a nostalgic early-2000s campaign starring the former Sex and the City actor, p…
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World Cup Ticket Costs Push Fans to Bars, Restaurants
As FIFA's North American tournament prices out stadium attendance, hospitality venues capitalize on watch parties and c…
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Teremana Tequila Launches Limited-Edition Craft Bottles
Dwayne Johnson's award-winning tequila brand debuts two specially designed bottles celebrating its small-batch producti…
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Dewar's Launches US Open Scotch With Hamptons Wine Cask
The official spirit of the 126th US Open features a 19-year-old Scotch finished in Cabernet Franc casks from Wölffer Es…
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Ja Rule Launches Amber Rush Cocktail for Summer Season
The rapper's Maryland rye whiskey brand introduces a citrus-forward signature drink positioned for warm-weather enterta…
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BERO Launches Limited-Edition Shandy Line Ahead of Summer
Tom Holland's non-alcoholic beer brand debuts four fruit-forward shandy flavors in 12oz cans, targeting both core beer …
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Casa Maestri Launches 250th Anniversary Añejo Tequila
Mexico-based distiller releases limited-edition bottle to honor U.S. bicentennial milestone and commemorate the brand's…
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Malört Chases World Record with Chicago Charity Event
Chicago's notorious spirit attempts to set a Guinness record for most people taking a shot simultaneously while raising…
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ALB Vodka Expands Distribution Through Reyes Beverage Partnership
ALB Vodka deepens ties with Reyes Beverage Group, gaining access to eight new markets including D.C., Florida, and Texa…
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Casa Lotos Launches Seasonal Cocktail Series Rooted in Northern Mexico
Sotol producer introduces Los Nortenos, a collection of cocktails celebrating regional agriculture and desert terroir w…
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RNDC Closes $11-Market Beverage Distribution Deal With Reyes
Republic National Distributing Company completes transaction transferring operations in 10 markets to Reyes Beverage Gr…
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Coors Banquet, Wrangler Launch Beer-Infused Denim with Chase Rice
Limited-edition 'Beer Chords' jeans feature song chords printed in Coors Banquet-based ink, marking the first wearable …