Celebrity-Backed NA Beer Brand Expands Beyond Core Portfolio

BERO, the premium non-alcoholic beer co-founded by actor Tom Holland and CEO John Herman, has launched its first shandy product line—a limited-edition seasonal release blending 30% BERO Kingston Golden Pils with 70% lemonade and real fruit flavors.

The four-flavor lineup arrives in sleek 12oz cans with product names keyed to moments throughout a summer day: Daybreak Shandy (Lemon-Lime), Golden Hour Shandy (Pink Grapefruit), Sunset Shandy (Elderflower), and Midnight Shandy (Blackberry Yuzu).

Distribution and Availability

Pre-sales for Club BERO members begin today at berobrewing.com, with full online rollout starting June 8. Target will be the first national retailer to stock the line on June 14, followed by wider distribution on July 1 across Total Wine, Sprouts, Gelson's, BevMo, Fresh Market, Hy-Vee, and select hospitality partners including HEI Hotels & Resorts and Thompson Hotels.

Strategic Positioning

The shandy launch represents BERO's attempt to broaden its addressable market beyond traditional NA beer consumers. "BERO is focused on delivering amazing flavor to meet the modern palette with premium at its core," Herman said. "We have heard from our community that they love our beer styles but this shandy represents an opportunity to introduce our brand to new and different consumers. Still brewed with premium non-alcoholic beer as its foundation but layering on incredible fruit flavors that make this the perfect summertime beverage. We think our core will love it but this opens up the opportunity for non-beer drinkers alike as well."

Holland added personal motivation for the product development: "To be honest, I created the BERO Shandy for Z. She's never been a beer drinker, so I wanted to bring something new to the table that she could enjoy. I've always loved shandies, so exploring that style with BERO felt like the perfect next step."

Why It Matters

The shandy launch signals BERO's confidence in the NA beer category's expansion beyond health-conscious consumers and recovering drinkers. By blending lower alcohol-free beer with fruit-forward lemonades, BERO is pursuing a category historically associated with casual, approachable drinking—positioning shandies as occasion-driven beverages for summer entertaining and daytime events. Success here could pressure larger brewers to develop their own NA shandy or flavored NA lines, particularly ahead of peak summer consumption.

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Written by FBM Publications Editors