RTD & Hard Seltzer
Happy® RTD Coffee Taps Marvel for 8-SKU Collector's Can Drop
Happy® Products is rolling eight limited-edition RTD coffee SKUs into major retail chains nationwide, using a Marvel St…
RTD & Hard Seltzer 51 stories
RTD & Hard Seltzer
Absolut & Ocean Spray Launch 9% ABV Double RTD Cranberry Line
Pernod Ricard USA rolls out two SKUs of the Absolut & Ocean Spray Double Vodka Cranberry at 9% ABV, entering shelves na…
RTD & Hard Seltzer
Via Carota Craft Cocktails Adds Sparkling Cosmo to RTD Line
Via Carota Craft Cocktails extends its sparkling RTD portfolio with an 11% ABV Sparkling Cosmo, retailing at $23.99 for…
RTD & Hard Seltzer
Real California Milk Excelerator Names 15-Brand 2026 Cohort
Real California Milk Excelerator's 2026 class of 15 brands spans RTD lattes, drinkable yogurt, and probiotic ice cream …
RTD & Hard Seltzer
BobaVida Enters RTD Aisle With ORBA Popping Boba Launch
BobaVida leverages its 44,000-sq-ft Missouri manufacturing facility and existing 5,000-store retail footprint to bring …
RTD & Hard Seltzer
MET-Rx Enters RTD With 44g Protein Shake at Walmart
MET-Rx's 44g High Protein Shake debuts in three flavors at Walmart and Amazon, marking parent 1440 Foods' first RTD ent…
RTD & Hard Seltzer
La Colombe Enters RTD Matcha With Single-Origin Canned Latte Line
La Colombe's new Matcha Latte lineup — Everyday, Strawberry, and Vanilla — hits major retail fridges this month in 11oz…
RTD & Hard Seltzer
Magic Cactus Launches Higher-Dose SKU Amid Grocery Expansion
Magic Cactus sold out its Higher Desert Edition on pre-order alone, signaling strong off-premise pull for mid-potency h…
RTD & Hard Seltzer
Conte Camillo RTD Cocktails Enter U.S. With Five-SKU Bar-Strength Portfolio
Conte Camillo's full five-cocktail collection — Negroni, Lemon Drop, Cosmo, Old Fashioned, and Espresso Martini — hits …
RTD & Hard Seltzer
David Protein Enters RTD with 30g Protein Milkshake Launch
David Protein's first RTD milkshakes arrive in Vanilla and Chocolate SKUs, each delivering 30g of protein and under 1g …
RTD & Hard Seltzer
Protein Pop Adds Prebiotic SKU for Target Retail Push
Protein Pop Balance, a sparkling clear RTD with 15 grams of protein and added prebiotics, moves the USANA-backed brand …
RTD & Hard Seltzer
Crooked Pop Taps Diageo, Zevia Veteran as CCO for National Push
Crooked Pop has hired Lee Schill, a 25-year CPG veteran with stops at Diageo and Zevia, to build the wholesaler network…