RTD & Hard Seltzer
Protein Pop Adds Prebiotic SKU for Target Retail Push
Protein Pop Balance, a sparkling clear RTD with 15 grams of protein and added prebiotics, moves the USANA-backed brand …
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RTD & Hard Seltzer
Crooked Pop Taps Diageo, Zevia Veteran as CCO for National Push
Crooked Pop has hired Lee Schill, a 25-year CPG veteran with stops at Diageo and Zevia, to build the wholesaler network…
RTD & Hard Seltzer
Boba POPS Launches 8% ABV RTD Line in 3-State Test Market
Unifying Spirits' Pop & Go line hits Wisconsin, Virginia, and Pennsylvania test markets in a 12 oz single-serve cup for…
RTD & Hard Seltzer
Carbliss Converts Limited RTD Pack Into Permanent Portfolio SKU
Carbliss is rolling out the renamed Backyard Bliss Pack — Apple, Cherry, Grape, and Strawberry — nationwide after Circa…
RTD & Hard Seltzer
BeatBox Adds Xtreme Sour Black Cherry to RTD Lineup Nationwide
BeatBox Beverages debuts Xtreme Sour Black Cherry as a limited-time offering across all 50 states, extending a flavored…
RTD & Hard Seltzer
Freixenet Enters RTD Spritz with Solare Launch
Freixenet Solare Spritz marks the sparkling wine giant's first RTD play, positioning the new line at the intersection o…
RTD & Hard Seltzer
Minute Maid Spiked Adds Vodka Lemonade Iced Tea to ARTD Line
Minute Maid Spiked's newest vodka-based SKU rounds out its lemonade sub-lineup with a 5% ABV, no-carbonation format ava…
RTD & Hard Seltzer
Premier Protein Enters Sparkling RTD Soda Set With 15g Whey SKU
Premier Protein's Sparkling Protein Soda rolls into mass and e-commerce channels this August in four flavors, positioni…
RTD & Hard Seltzer
Mission Craft Cocktails Adds Pickle-Rita RTD to Margarita Lineup
Mission Craft Cocktails expands its bar-strength RTD margarita portfolio with a dill-forward Pickle-Rita, sourcing tequ…
RTD & Hard Seltzer
IFIC Survey: Convenience Tops Health in U.S. Shopper Priorities for First Time in 21 Years
The 2026 IFIC Food & Health Survey signals a pivotal shift in consumer purchase drivers that beverage suppliers and dis…
RTD & Hard Seltzer
NutraBio Enters RTD Protein Shot Market With 21g Convenience Format
NutraBio Labs' PROTEIN NOW!™ enters the convenience protein shot segment as a shelf-stable, no-mix SKU available in 12-…
RTD & Hard Seltzer
Lowkey Coffee Enters RTD Cold Brew With Premium Decaf Line
Lowkey Coffee's new RTD decaf cold brew aims to reposition the decaf segment as a premium, distribution-ready SKU at a …