Expanded Distribution Targets High-Volume Spirits Markets

ALB Vodka announced an expanded distribution agreement with Reyes Beverage Group (RBG), one of the nation's largest beverage alcohol distributors, leveraging RBG's acquisition of select RNDC operations to enter key U.S. markets.

The deal solidifies ALB's presence in Washington D.C., Maryland, Florida, Texas, and Arizona, with planned introductions in Oklahoma, Louisiana, and Colorado pending regulatory approvals. The partnership builds on an existing relationship that has supported ALB's national growth since the brand's early days.

"RBG has been more than a distribution partner for ALB from day one, they've been believers," said Brian Grimsley, National Sales Director, ALB Vodka. "Both pioneers in our own ways, we're ecstatic that RBG is expanding into these markets, and being included is a milestone we've been building toward - there's no one better to help us introduce ALB there. The brand is ready, the momentum is real, and RBG has the relationships and reach to make it count."

Leveraging Existing Momentum

ALB Vodka, produced in Albany, New York from 100% American corn, has positioned itself as one of the fastest-growing independent spirit brands in the U.S. The brand recently secured a national inflight partnership with JetBlue, expanding visibility among domestic and international travelers.

With unified distribution infrastructure across the newly acquired markets, ALB is positioned for accelerated on-premise and off-premise growth in competitive spirits regions.

"We've been behind ALB Vodka since the beginning, and watching this brand grow has been one of the highlights of our portfolio," said Kyle Dean, President of Wine and Spirits for RBG. "Continuing to work with ALB in what will be our newly acquired markets is something we're eager to do. These are territories where we are developing deep retailer and on-premise relationships, and we know exactly how to introduce a brand like ALB in a way that sticks. This is the right brand at the right time, and we're proud to carry it forward."

RBG operates across 55 facilities and delivers approximately 320 million cases annually to over 124,000 retail accounts nationwide.

Why It Matters

For operators, this expansion signals increased availability of an independently-owned premium vodka in key markets. RBG's established relationships with on-premise and off-premise accounts position ALB for accelerated shelf and back-bar placement. The JetBlue partnership and expanded distribution create additional consumer touchpoints that could drive trial in hospitality venues.

---

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors