Stop & Shop is kicking off its summer grilling season with a buy-one-get-one-free promotion on grass-fed steak timed to Father's Day. The grocer will also debut a new line of 1855® Black Angus Beef branded as restaurant-quality product ahead of the July 4th holiday. The dual promotions reflect retailers' push to capture share of the at-home grilling occasion, a traditionally strong traffic driver during the spring and early summer months. Premium beef categories have seen sustained consumer interest as operators and retailers balance promotional pricing with margin protection. Stop & Shop's move signals continued investment in private-label and branded beef offerings as the company competes in a crowded promotional landscape heading into peak grilling season.