Sex and the City Star Joins Hard Soda Push

Owl's Brew has launched a new campaign for its Spiked Pop line featuring Jason Lewis, the early-2000s actor best known for his role as Smith Jerrod on Sex and the City.

The self-aware campaign reimagines Lewis's "hunk" persona from the show—referencing his iconic 2003 episode "Great Sexpectations"—with a modern twist. The short film positions the actor as older, wiser, and self-aware about his past appeal. The tagline: "All Hunk, No Junk," connecting Lewis's brand to Spiked Pop's clean-label positioning.

Product Details

Spiked Pop is a hard soda made without artificial sweeteners, artificial flavors, or coloring. Each 12-oz can contains 4.8% ABV, 110 calories, and 5 grams of sugar or less. The brand uses real ingredients including brewed hibiscus, tea varieties, real vanilla bean, and fruit juices.

The line includes seven flavors: Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus, and Lemon Lime. The product is gluten-free and vegan.

Distribution and Market Positioning

Spiked Pop is available at major national retailers including Whole Foods, Erewhon, Trader Joe's, Target, Sprouts, Total Wine & More, BevMo!, and Ralphs, as well as online through Owl's Brew's direct-to-consumer shop.

Owl's Brew, a female-founded ready-to-drink brand known for clean ingredients, launched Spiked Pop with a 2003-inspired New York City house party event. The campaign reflects broader industry interest in Y2K nostalgia and influencer-driven marketing in the beverage category.

Why It Matters

As nostalgia-driven marketing and celebrity partnerships continue to shape beverage promotions, Owl's Brew's approach demonstrates how legacy brands and emerging celebrities can co-market to younger consumers seeking both clean-label products and cultural relevance. The campaign's social-first focus and self-aware humor reflect evolving operator expectations around digital-native beverage marketing.

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Written by FBM Publications Editors