News
Cuervo Launches Summer Fridays Campaign With Margarita Reimbursements
Tequila brand positions itself as 'Official Sponsor of Summer Fridays' with $10 weekly margarita expense reimbursements…
News 33 stories
News
Coors Whiskey Launches Limited Malt Whiskey at $79.99
Coors Whiskey Co. debuts an eight-year-old blended American malt whiskey bottled at 110.5 proof, leveraging nearly 150 …
News
smartwater Becomes Official Hydration Partner of 40+ PVOLVE Studios
Alkaline water brand expands wellness positioning through studio partnership and Jennifer Aniston-led national campaign…
News
Spec's Uses Vegas Sourcing Trips to Stock 220+ Texas Stores
The $2B Texas liquor retailer judges the PR%F Awards and sources emerging brands at Las Vegas trade shows, making the c…
News
Tipsy Scoop, Weber Ranch Vodka Launch Cosmo-Inspired Sorbet
The ice cream brand and craft vodka producer collaborate on Rodeo Queen, a vodka-infused sorbet with cranberry, lime, a…
News
Hiyo Launches Sunset Sixer Six-Pack as Retail Footprint Expands
The organic social tonic brand debuts its first six-pack format with three fruit flavors, capitalizing on summer entert…
News
Dewar's Unveils U.S. Open Scotch with Hamptons Wine Finish
Dewar's 19 Year Old Champion's Edition, finished in Cabernet Franc casks from Wölffer Estate, debuts as official Scotch…
News
Chinola Adds Guava to Fresh Fruit Liqueur Lineup
Dominican producer launches fourth expression at 21% ABV, targeting what it sees as guava's emerging moment behind the …
News
NY Distilling Scales Spirits Portfolio With Hospitality-Driven Distribution Model
New York Distilling Company leverages Loch Lomond acquisition to expand Jaywalk Rye into experiential venues, signaling…
News
Jim Beam Launches Limited-Edition USSF Bottle for World Cup
The bourbon brand, an official U.S. Soccer partner, releases a commemorative bottle and cocktail recipes timed to Natio…
News
Liquid I.V. Expands Sugar-Free Portfolio With Lychee Sorbet
The hydration brand launches a new tropical-flavored electrolyte drink targeting summer demand with zero sugar and enha…
News
Garda DOC Pushes Low-Alcohol Wines as Growth Strategy
Italian appellation hits production record while positioning reduced-alcohol category as key to capturing evolving inte…