Partnership Brings Premium Hydration to Fitness Studios Nationwide
smarwater has secured a national partnership with PVOLVE, positioning its alkaline water with antioxidant as the official hydration offering across more than 40 PVOLVE studios. The product will be available to members before, during, and after workouts.
The deal leverages smartwater's existing national campaign featuring Jennifer Aniston, who maintains relationships with both the water brand and the fitness platform. The campaign is running across broadcast, digital, and social channels.
Co-Branded Content and Seasonal Campaigns Planned
Beyond studio placement, smartwater and PVOLVE will develop co-branded content, member experiences, and seasonal wellness campaigns throughout 2026, according to the partnership announcement.
smarwater alkaline with antioxidant features a 9.5+ pH level, antioxidants, and electrolytes. The brand positions the product at the intersection of hydration, movement, and wellness—a positioning strategy aligned with the premium fitness market's growing focus on recovery and supplementation.
Why It Matters
For studio operators, this partnership signals how premium beverage brands are increasingly distributing through fitness venues rather than relying solely on retail channels. The co-branded content and seasonal campaigns suggest smartwater is committed to driving member engagement beyond simple product placement, a model that could influence how other CPG brands approach studio partnerships in 2026.
---
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
