Beer, Wine & Spirits
Grgich Hills Estate Launches Paris '76 Chardonnay for 50th Anniversary
The old-vine, single-vineyard SKU enters the market as ultra-premium California Chardonnay demand holds strong across o…
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RTD & Hard Seltzer
Danone's OIKOS Adds Two RTD Protein Shake SKUs for 2026
Two flavor additions — one caffeinated, one fruit-forward — chase the fast-growing 'proffee' consumption occasion and b…
RTD & Hard Seltzer
Bucked Up Drops Summer Lemonade RTD Line in Limited SKU Push
Five formula SKUs plus one RTD entry marks Bucked Up's first seasonal flavor play — a route-to-market test with clear i…
RTD & Hard Seltzer
Dr. Brown's Enters RTD Hydration With Electrolyte Solution Launch
The St. Louis-based infant care brand adds a functional hydration SKU positioned for pediatric and family use — no arti…
RTD & Hard Seltzer
Athletic Brewing Backs Largest-Ever Campaign With Patriotic SKU Push
The non-alc leader is leaning into America's 250th with a national TV debut, limited-time summer SKUs, and a fresh rost…
RTD & Hard Seltzer
Perfect Purée of Napa Valley Acquires Strongwater in Craft Mixer Deal
The deal unites a legacy purée supplier with a fast-growing craft mixer brand, broadening route-to-market reach across …
Beer, Wine & Spirits
Don Q Rum Adds Two Premium Expressions to Puerto Rico Portfolio
The two new expressions deepen Don Q's premium-tier shelf presence as aged rum continues to capture share from blended …
Beer, Wine & Spirits
Remus Bourbon Extends MGP Reserve Series with Lou Gehrig Expression
Ross & Squibb Distillery's third baseball-themed reserve drop tests demand for licensed collectible expressions in an i…
Beer, Wine & Spirits
Wild Turkey Launches Limited Annual Bourbon Series With 16-Year Release
The Gold Foil Edition kicks off an annual limited-release cadence from the Lawrenceburg distillery, signaling a long-te…
Distribution & Supply Chain
Twisted Alchemy Expands Whole Foods Footprint to 5 States
The Whole30-approved craft mixer brand scales its natural-channel retail network coast to coast, building on a late-202…
RTD & Hard Seltzer
Elmhurst 1925 Lands Sprouts as Nationwide RTD Protein Launch Partner
The plant-based dairy maker's 27g-protein, sub-200-calorie RTD enters a crowded functional beverage set via Sprouts' ro…
Manufacturing & Ingredients
Beyond the Pour: How Sunny Sky Products Is Setting the Standard for Beverage Partnerships
Sunny Sky Products is redefining the supplier relationship with product innovation, data tools like DispenseIQ, and sca…