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Guinness renews its official beer sponsorship with Notre Dame Athletics for three more seasons and extends its ambassad…

Actor Chris Hemsworth has become co-owner of Australia's Archie Rose Distilling Co., which debuts its award-winning whi…

River Roots Barrel Company launches two limited-edition bottles in August: an 11-year Kentucky bourbon at 136 proof and…

a California-made soju brand, is rolling out to Colorado and Texas as spirit-based RTDs become the fastest-growing alco…

Pabst Blue Ribbon and Horror Inc. launch a limited-edition collaboration featuring wearable Jason Voorhees masks on bee…

Four Roses Distillery launches the second bourbon in its Experimental Series, using barrels previously seasoned with ho…

BERO becomes the first craft non-alcoholic beer brand in the U.S. to offer its Kingston Golden Pils in glass bottles, n…

Saint James Iced Tea expands into yerba mate with a certified organic beverage line featuring 150mg natural caffeine an…

Monroe Estates, a premium wine brand from ZZ Wines and Authentic Brands Group, debuts three initial offerings tied to M…

Saint James Yerba Mate rolls out through Kroger and Albertsons banners as the fast-growing RTD brand extends its 25,000…

BERO's glass bottle rollout for its Kingston Golden Pils positions the premium non-alcoholic brand to penetrate restaur…

Four Roses Distillery's Experimental Series No. 002 repurposes barrels from its Bohman Bee Company honey collaboration,…

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