For distributors, importers, and brand owners across the beverage industry, speed to market hinges on rapid, informed decision-making. Givaudan's Taste & Wellbeing division—a critical innovation partner for global beverage brands—faced a fundamental bottleneck: its massive library of consumer research, sensory data, and market insights was scattered across disconnected systems, making it nearly impossible for commercial and technical teams to access the information needed to evaluate opportunities and respond to customer briefs quickly.
The Distribution Challenge: Knowledge Fragmentation
Givaudan's Marketing & Consumer & Sensory Insights (CSI) team supports product development across beverages, dairy, sweet goods, savory, snacks, and healthcare—working directly with some of the world's largest food and beverage brands. Yet valuable research was dispersed across multiple platforms, external providers, internal systems, shared folders, and individual teams. Employees often knew what data existed but not where to find it or who held access rights.
The practical impact: projects moved more slowly, existing research was sometimes duplicated, and teams occasionally relied on inference when relevant evidence could not be found quickly enough. For a supplier whose customers demand rapid turnaround on new product concepts, innovation briefs, and category intelligence, this fragmentation directly constrained the speed at which Givaudan could serve its customer base.
The Solution: Consolidated Insights Platform
Givaudan selected Stravito as its centralized insights platform, chosen for its intuitive user experience, rapid implementation, ability to integrate with existing research providers, strong customer support, and business value. The platform, internally branded "Genie," consolidates internal and external research into a single searchable destination for trusted insights—enabling marketing, sensory, technical, and commercial teams to begin using it with minimal training.
By creating a unified point of entry for research across categories and geographies, Givaudan reduced the time employees spent searching for information and redirected that effort toward analysis, collaboration, and innovation.
Results: Faster Customer Responsiveness & Portfolio Leverage
The measurable impact arrived quickly. According to Givaudan, many projects now move three to ten times faster than before implementation, with research that previously required days—or even weeks—to locate now accessible in minutes through Stravito's AI-powered search capabilities.
More importantly for distribution and commercial partners: easier access to existing insights has reduced duplicated work, allowing the CSI team to support more customer briefs while directing research resources toward genuinely new opportunities. The platform has strengthened cross-functional collaboration as well. Marketing, sensory, and technical teams now work from a shared foundation of consumer and market intelligence, enabling more consistent and confident customer conversations. Regional teams can now access centralized research to better understand unfamiliar markets, moving beyond local expertise alone and leading to more informed internal discussions and greater confidence when engaging buyers and distributors.
Scaling for Global Account Strategy
Today, Stravito is available to Givaudan's regional and local Marketing and Consumer & Sensory Insights teams across Europe, with plans to extend access to additional commercial and technical stakeholders. The company is evaluating broader global expansion, viewing faster access to trusted insights as an increasingly important competitive advantage in an industry where consumer preferences, product development cycles, and innovation timelines continue to accelerate.
For ingredient suppliers and innovation partners serving the beverage industry, the lesson is clear: speed and confidence in customer-facing decisions—backed by accessible, organized market intelligence—are now table stakes. By transforming scattered knowledge into a searchable business asset, Givaudan has created more capacity to serve customer requests faster, support larger portfolios, and compete on both speed and innovation.
