Guide Expansion Tracks Rising Consumer Demand for Premium Wine Programs

Coravin is expanding its Coravin Guide—a global directory spotlighting wine-by-the-glass programs—into New York and Miami, inviting restaurants, hotels, bars, and private clubs in both cities to apply for inclusion. The expanded editions are set to launch later this year. The move reflects a measurable shift in consumer behavior. According to Coravin's 2025 Wine By-The-Glass Report, 54% of U.S., UK, and Australian consumers say they are ordering wine by-the-glass more often than two years ago, with that figure rising to 58% among American consumers. Younger consumers aged 25–44 are driving much of the trend, showing significantly higher willingness to spend on premium by-the-glass pours in the $16–$30+ range.

Consumer Preferences Shaping Beverage Strategy Coravin's research identified specific drivers of

by-the-glass adoption: consumers want broader wine selections, seasonal rotations, half-pours, sampling opportunities, and assurances of freshness and quality. The company found that guests increasingly seek curated wine flights, guided tastings, food-pairing menus, and interactive sommelier-led experiences that encourage exploration. "Guests today want more freedom and flexibility to explore wine," says Greg Lambrecht, Founder and Inventor of Coravin. "What's exciting is seeing sommeliers respond with incredibly creative by-the-glass programs that encourage discovery and make premium wines more approachable. The Coravin Guide was created to recognize those teams and help consumers around the world discover these experiences."

Recognition Framework and Participation Venues are recognized through a tiering system based on selection breadth: - One Glass: 20 to 40 wines by-the-glass

- Two Glasses: 41 to 60 wines by-the-glass

- Three Glasses: Over 60 wines by-the-glass

- Greg's Hidden Gems: Smaller inspirational by-the-glass programs Participation in the guide is free and open to all qualifying venues, regardless of whether they currently use Coravin systems. The guide already features established restaurants and bars in California and Las Vegas, plus hundreds of venues globally. "We believe sommeliers are one of the driving forces behind today's evolving wine culture," says Dave Krupinski, CEO of Coravin. "The Coravin Guide gives visibility to the restaurants and beverage professionals who are driving a deeper connection with wine and turning wine by-the-glass into a more engaging and memorable part of the dining experience."

Why It Matters For restaurant operators, the expansion signals growing consumer appetite

for premium wine-by-the-glass programming as a revenue and differentiation opportunity. Venues with dynamic, well-curated selections—particularly those using preservation technology to maintain wine quality—can now gain visibility in a nationally recognized guide while meeting demonstrated consumer demand for exploration and flexibility.

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Written by FBM Publications Editors