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Popping Jacky introduces four flavors of ready-to-drink canned bubble tea featuring real fruit juice, brewed tea, and p…

Terry Bradshaw's double gold-winning bourbon brand offers three limited-time bundles pairing whiskey with BBQ sauce and…

Coca-Cola's Minute Maid launches comedic video campaign for Zero Sugar variant, targeting everyday moments across strea…

Francis Ford Coppola Winery's fifth annual Perfect Your Pizza contest uses a $25,000 prize pool to tie its Diamond Coll…

Palm Republic Rum, co-founded by actor Eric Winter, partners with Southern Glazer's Wine & Spirits to enter California,…

Jim Beam expands its flavored bourbon lineup with five varieties aimed at casual summer cocktails, offering recipes for…

Parsons Fine Imports, founded by ex-Marine Kirk Parsons and run with his son Will, represents 18 Georgian wineries and …

Castle Freke Gin, a new Irish ultra-premium spirit, has earned a Gold Medal at the 2026 San Francisco World Spirits Com…

Giant Eagle's summer price-reduction program spanning 300-plus SKUs at an average 10% discount runs through Labor Day, …

Absolut Tabasco's Château Turkey and the Wolf activation demonstrates how spirit brands are evolving distribution and p…

Via Carota Craft Cocktails debuts its first collaborative label with Ritz-Carlton New York, NoMad, offering exclusive b…

Buffalo Trace Distillery is rolling out Camp Buffalo Trace, an adult summer camp for guests 21+ featuring bourbon educa…

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