Distribution
RNDC Closes $11-Market Beverage Distribution Deal With Reyes
Republic National Distributing Company completes transaction transferring operations in 10 markets to Reyes Beverage Gr…
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Beer-wine-spirits
Coors Banquet, Wrangler Launch Beer-Infused Denim with Chase Rice
Limited-edition 'Beer Chords' jeans feature song chords printed in Coors Banquet-based ink, marking the first wearable …
Beer-wine-spirits
Squealing Pig Returns as SF Pride 2026 Official Wine Sponsor
Treasury Wine Estates' Squealing Pig brand extends two-year partnership with San Francisco Pride, activating across Jun…
Beer-wine-spirits
Chrome Horse Tequila Expands WEF Partnership with Cocktails, Hospitality
The luxury tequila brand deepens its role at Winter Equestrian Festival with signature cocktail development, bar traini…
Beer-wine-spirits
Chrome Horse Tequila Expands WEF Partnership Beyond Sponsorship
The luxury spirit brand moved beyond traditional logo placement to shape hospitality programming, develop signature coc…
Beer-wine-spirits
Republican Red Winery Launches Limited 1776 Collection for Semiquincentennial
Commemorative SKUs target patriotic gifting and on-premise display windows ahead of the semiquincentennial holiday sell…
Beer-wine-spirits
Grgich Hills Estate Launches Paris '76 Chardonnay for 50th Anniversary
The old-vine, single-vineyard SKU enters the market as ultra-premium California Chardonnay demand holds strong across o…
Rtd-non-alc
Danone's OIKOS Adds Two RTD Protein Shake SKUs for 2026
Two flavor additions — one caffeinated, one fruit-forward — chase the fast-growing 'proffee' consumption occasion and b…
Rtd-non-alc
Bucked Up Drops Summer Lemonade RTD Line in Limited SKU Push
Five formula SKUs plus one RTD entry marks Bucked Up's first seasonal flavor play — a route-to-market test with clear i…
Rtd-non-alc
Dr. Brown's Enters RTD Hydration With Electrolyte Solution Launch
The St. Louis-based infant care brand adds a functional hydration SKU positioned for pediatric and family use — no arti…
Rtd-non-alc
Athletic Brewing Backs Largest-Ever Campaign With Patriotic SKU Push
The non-alc leader is leaning into America's 250th with a national TV debut, limited-time summer SKUs, and a fresh rost…
Supply-chain
Perfect Purée of Napa Valley Acquires Strongwater in Craft Mixer Deal
The deal unites a legacy purée supplier with a fast-growing craft mixer brand, broadening route-to-market reach across …