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Bucked Up's Hunt: Orange Cream rolls out simultaneously across five powder formulas and a 16 fl oz zero-sugar RTD energ…

Joyburst launches first RTD sparkling creatine soda with 2g creatine per can, targeting major retailers including Costc…

Beverage

As part of the celebration, El Cristiano highlighted a seasonal watermelon tequila cocktail featuring its signature Rep…

Loire region wines grew 4.9% in export value to $225 million in 2025, outpacing France's overall wine category decline …

Palm Republic Rum, co-founded by actor Eric Winter, is expanding distribution across eight U.S. markets through Souther…

Sazerac debuts DALHO soju in the U.S. with a category-first 50mL bottle format, tapping into soju's 16% projected annua…

FLRT's Apple Bottoms Up, a limited-time green apple energy drink with 200mg caffeine and wellness ingredients, launches…

DALHO Soju hits select retail, on-premise, and bar accounts through Sazerac's U.S. wholesale network, targeting a soju …

Panera Bread's redesigned MyPanera program covers 70 million members and introduces a tiered Sip Club subscription, pos…

Michael Stein brings 20-plus years of wine sales leadership—spanning Robert Mondavi, Constellation Brands, and Terlato—…

TruBond ready-to-mix beverage enters alcohol alternative segment with adaptogenic formula positioned for retail and foo…

Premier Label Water Company launched collectible bottled water featuring Las Vegas skyline artwork in 375 mL and 750 mL…

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