Seasonal Wine Case Targets Holiday Entertaining Laithwaites has introduced a Halloween-themed red wine case featuring 12 bottles with seasonally inspired labels and names. The collection is now available for purchase. The case includes wines named The Waxed Bat, Book of Shadows, and Dark Corner, alongside three additional reds. The Waxed Bat is described as offering blackberry, violet, smoky and licorice aromas. Book of Shadows features blackberry, plum and dark chocolate notes, while Dark Corner delivers bold berries with mocha spice.
Pricing and Bundle Details The 12-bottle case is priced at $173.88, representing a $60 discount and bringing the per-bottle cost to $14.49. Each case includes three gift bags, positioning the offering for hosts planning Halloween gatherings, costume parties, or seasonal entertaining. The wines are available through Laithwaites' direct-to-consumer channel and affiliate partners including IMPACT.
Why It Matters
Seasonal wine promotions leverage holiday entertaining occasions to drive case sales and gifting purchases. Themed packaging and bundled pricing remain standard tactics for wine retailers targeting consumer occasions beyond traditional gifting periods.
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Written by FBM Publications Editors
