Expansion into Superstore Format ABC Fine Wine & Spirits, Florida's largest family-owned beverage retailer, will open its first-ever superstore in Kissimmee on December 3 at 641 Centerview Blvd. The 23,000-square-foot location—double the size of a typical ABC store—marks the beginning of an expansion strategy that includes four additional superstores planned across Florida over the next six months. The new format reimagines traditional beverage retail by combining ABC's existing selection and expertise with expanded amenities. The Kissimmee superstore will stock more than 11,000 beverage options across wine, spirits, beer, and non-alcoholic categories. Additional features include an in-store tasting center serving daily samples, a walk-in climate-controlled cigar humidor, a gifting bar with self-service and custom wrapping options, and bottle engraving services.
Store Hours and Grand Opening The superstore opens at 10 a.m. on Thursday, December 3.
Operating hours are Monday-Thursday, 10 a.m. to 9 p.m.; Friday-Saturday, 10 a.m. to 10 p.m.; and Sunday, 11 a.m. to 7 p.m. ABC will host a grand opening celebration on Saturday, December 5, from 10 a.m. to 4 p.m., featuring product tastings, interactive brand experiences, bottle engraving, giveaways, and gourmet bites.
Leadership Perspective "For more than 90 years, ABC Fine Wine & Spirits has been part of Central Florida's celebrations, and opening our first-ever Superstore in Kissimmee marks an exciting new chapter in that tradition," said Charles Bailes, Chairman and CEO at ABC Fine Wine & Spirits. "As a family-owned and operated business, we've seen firsthand how raising a glass can bring people together, and this Superstore will be the manifestation of that principle by serving as a new neighborhood go-to for shopping, tastings, and community events."
Company Background Founded in 1936, ABC Fine Wine & Spirits operates more than 126 locations throughout Florida.
In 2025, the company expanded into Colorado through the acquisition of Applejack Wine & Spirits, adding three locations to its footprint.
Why It Matters
The superstore format signals a shift in beverage retail strategy toward experiential shopping and community engagement. For operators and competitors, the tasting center and gifting services represent a broader industry trend toward adding value-added services that encourage dwell time and basket growth—particularly relevant as independent retailers compete with national e-commerce alternatives.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
Frequently Asked Questions
What's the square footage and SKU count at the new Kissimmee superstore?
The superstore is 23,000 square feet—double a typical ABC location—and carries 11,000+ beverage SKUs across wine, spirits, beer, and non-alcoholic categories. That density of selection makes it a destination format, not just a convenience play.
How many additional superstores is ABC rolling out, and when?
ABC has four more superstores planned across Florida over the next six months following the Kissimmee opening on December 3. This signals a serious capital commitment to experiential retail in a market where traditional format growth has flattened.
What amenities differentiate this superstore from ABC's standard locations?
The Kissimmee location features a daily tasting center, walk-in climate-controlled cigar humidor, self-service gifting bar with custom wrapping, and bottle engraving services. These add-ons create dwell time and higher basket economics than volume-driven formats.
When does the Kissimmee superstore open and what are the hours?
The store opens December 3 at 10 a.m., with Monday-Thursday hours 10-9 p.m., Friday-Saturday 10-10 p.m., and Sunday 11-7 p.m. The grand opening celebration runs Saturday, December 5, 10 a.m. to 4 p.m. with tastings and brand experiences.
Why is a family-owned Florida operator betting on the superstore model now?
CEO Charles Bailes positioned this as ABC's 90-year-old brand moving beyond transactional retail into community gathering spaces. In a crowded Florida market, experiential amenities—tastings, gifting services, humidors—differentiate from mass competitors and justify premium margins.
