Amber & Opal, a premium honey botanical whiskey co-founded by Ja Rule, has launched on the cocktail menu at Tatiana, Chef Kwame Onwuachi's acclaimed restaurant at Lincoln Center. The spirit appears in a new drink called "Always On Time"—named after Ja Rule's 2002 hit single. The cocktail blends Amber & Opal Whiskey with lemon, ginger, pomegranate, Suze, and amaro. To mark the launch, Ja Rule made an appearance at Tatiana, serving samples of the cocktail to seated diners and hopeful guests waiting outside for tables.
Why It Matters
The placement represents a continued push by Amber & Opal into high-end on-premise venues.
As celebrity spirits proliferate in the market, securing shelf space at destination restaurants—particularly Michelin-starred establishments—signals serious distribution ambitions beyond typical retail channels.
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Written by FBM Publications Editors
