High Days LLC, a hemp and smoke shop retailer, has shifted into beverage manufacturing after acquiring the brewery that initially produced its products. The company entered the beverage market six months ago with a gut health-focused THC-infused drink. Within four months, the brand secured enough traction to purchase the manufacturer supplying the product.
Production and Brand Reorientation With in-house manufacturing capacity now established, High Days has repositioned itself as a contract beverage producer serving a range of brands. The company has also reoriented its own product line toward social occasions, emphasizing mental and physical health benefits.
Why It Matters
The acquisition reflects consolidation trends in the cannabis beverage sector, where early-stage brands increasingly move toward vertical integration to control quality and supply chain reliability. High Days's shift to contract manufacturing suggests rising demand for white-label cannabis beverage production as brands seek capacity without capital investment.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
