High Days LLC, a company with roots in the hemp and smoke shop sector, has moved into beverage contract manufacturing after acquiring the brewery that initially produced its own products. The company launched its first beverage—a THC-infused drink positioned around gut health—roughly six months ago. Within four months, strong early traction prompted the acquisition of its manufacturing partner, giving High Days direct control over production.
Pivot to B2B and Wellness Focus The company now manufactures beverages across multiple formats for a range of brand clients. High Days has reoriented its own brand strategy toward social consumption occasions while emphasizing mental and physical health benefits.
Why It Matters
The shift reflects broader consolidation in the cannabis beverage sector, where brands increasingly acquire or partner with production facilities to control supply chains and margins. Contract manufacturing also allows ancillary businesses to stabilize revenue while the regulatory landscape around cannabis-infused drinks continues to evolve state by state.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
