Florida-based Dunamis Premium Spirits is shifting its Republic National Distributing Company (RNDC) accounts in Florida, Texas and Louisiana to Reyes Beverage Group, plugging its four-SKU portfolio into one of the largest beverage distribution networks in the country and setting the stage for accelerated depletions across both on-premise and off-premise channels.
The move, executed through RBG Spirits & Wine — Reyes Beverage Group's spirits and wine division — positions Dunamis Interstellar Bourbon, Zulu Hotel Airman's Gin, Bianca Supreme Aged Rum and Aero Squadron Vodka for meaningfully broader retail shelf placement and on-premise menu penetration in three of the most competitive state markets for spirits volume. The wholesale transition is the clearest signal yet that the Zephyrhills, Fla. distillery, founded in 2021, is moving from awareness-building mode into a distribution-first growth phase.
Awards Fueling Shelf Credibility
Third-party validation is a central part of Dunamis' route-to-market pitch to wholesalers and buyers. The brand now carries more than 20 industry honors — the majority Gold or Double Gold — and added three more in 2026: a Gold Medal for Dunamis Interstellar Bourbon at the San Francisco World Spirits Competition, and Gold Medal recognition for Zulu Hotel Airman's Gin at both the Denver International Spirits Competition and The Fifty Best Gin Competition. For a young supplier navigating the three-tier system without legacy brand equity, that awards stack functions as a credentialing tool with distributor sales reps and planogram decision-makers alike.
The commercial momentum behind those awards is real. In Q4 2025, Dunamis generated 309 million media impressions, 885 national media pickups, more than 5,700 consumer tastings and approximately 11,500 in-person engagements — metrics that reflect the kind of pull-through demand that makes a distributor transition case easier to justify at the field-sales level.
Route-to-Market and International Expansion
Dunamis and its Aero Squadron Vodka label are now licensed in 18 U.S. states, a footprint the brand is actively working to monetize through its new wholesale alignment. Beyond domestic distribution, the company is pursuing international channels, with Europe cited as a priority market. On the hospitality side, Dunamis has entered discussions with cruise-line beverage buyers through F&B@Sea in Miami — a channel that can drive meaningful case volume and brand trial for spirits suppliers willing to meet the procurement and cold-chain requirements of large-scale hospitality operators.
Victor Young, Founder and CEO of Dunamis Premium Spirits, framed the Reyes partnership as a structural inflection point: "We are entering an entirely different stage of our development," he said, noting that expanded distribution, hospitality strategy and international growth collectively underpin a long-term brand-building commitment.
The brand's Folds of Honor partnership — linking Aero Squadron Vodka sales to educational scholarships for families of fallen and disabled military service members and first responders — adds a cause-marketing layer that can resonate with on-premise operators and retail buyers seeking differentiated supplier stories.
For the broader craft and independent spirits segment, the Dunamis-Reyes alignment is a useful case study in how smaller suppliers are using a combination of award credibility, philanthropic positioning and strategic wholesaler relationships to compete for shelf space and draft lists against legacy portfolio brands. Distributors evaluating emerging suppliers will be watching depletions data from the RNDC-to-Reyes transition closely over the next two to three selling periods. Coverage of similar spirits distribution moves has tracked how quickly a wholesaler switch can reshape a brand's velocity in competitive metro markets.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
