Philadelphia-based Stateside Vodka is relaunching its flagship spirit under a new brand platform — 'The New American Classic' — complete with refreshed packaging, a lifestyle campaign, and a sharpened retail price point, as the brand looks to leverage Stateside Brands' surging RTD momentum to drive volume on its core vodka SKU.
The campaign arrives in 36 active U.S. markets at a $20 SRP for a 750ml bottle, positioning the spirit as an accessible trade-up within the premium American-made vodka segment. The updated bottle design and visual identity were developed in-house and executed in partnership with Philadelphia creative agency Quaker City Mercantile, with lifestyle creative shot on location throughout the brand's home city.
Portfolio Momentum
The rebrand is strategically timed to capitalize on Stateside Brands' breakout RTD performance. Surfside, the company's vodka-based iced tea and lemonade line, posted 11.1 million case depletions in 2025 — up from 4.9 million cases the prior year — earning recognition as the top volume-growth spirits brand of 2025 and the "Spirit Brand of the Year" designation from IMPACT Magazine. The company's newest RTD entry, Super Lyte Hard Ade, launched in March 2026 and has been cited as the number-one spirits RTD launch of all time by volume. That RTD flywheel has elevated Stateside Brands' distributor relationships and retail shelf presence across the country, creating a pull-through opportunity for the flagship vodka at the wholesale level.
Stateside Vodka holds a 95-point score and Double Gold medal from the 2024 San Francisco World Spirits Competition — a quality credential that supports its positioning against established premium American vodkas at a competitive price. With on-premise occasions explicitly called out in campaign creative — corner bars, tailgates, holiday gatherings — the brand is targeting both off-premise planogram placement and on-premise well and back-bar visibility.
Route-to-Market Outlook
Distribution is continuing to expand beyond the current 36-state footprint, though the company has not disclosed specific wholesaler agreements or a timeline for full national coverage. For distributors already carrying Surfside and Super Lyte, adding or activating the flagship vodka represents a logical SKU consolidation opportunity — one supplier relationship servicing multiple high-velocity segments across spirits and RTD. The brand's formal partnership with the Philadelphia Phillies and affiliation with the New York Yankees also provide regional on-premise and venue activation hooks that can support distributor sell-in conversations in those markets.
A direct-to-consumer touchpoint exists through the Stateside Distillery tasting room and Stateside Vodka Bar in Philadelphia's Fishtown neighborhood, where on-site sales complement wholesale depletions and serve as a brand education platform for trade and consumer audiences alike.
"We have spent over a decade building brands that we are proud of," said Matt Quigley, President, Co-Founder, and original distiller of Stateside Brands. "Now we're bringing our original spirit to life with a fresh campaign that feels unmistakably Stateside."
For wholesalers tracking the premium domestic vodka segment, Stateside's repositioning adds a challenger option with a proven quality credential, a scalable $20 price tier, and the trade support of a supplier that has already demonstrated it can build category-leading depletions in RTD — a combination that is increasingly rare among independent spirits companies. Follow related spirits distribution coverage and RTD market trends on Beverage B2B, powered by Food & Beverage Magazine.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
