New Mix Expands U.S. Portfolio With Tamarind-Chili Flavor Brown-Forman is bringing Pikosito, a spicy tamarind ready-to-drink cocktail, to U.S. consumers this fall. The flavor, a longtime favorite in Mexico, marks the newest addition to New Mix's growing stateside lineup alongside Paloma, Cantarito, and Vampiro. Pikosito blends tamarind liqueur with el Jimador Blanco Tequila, citrus, and chili for a 5% ABV cocktail. The brand describes the combination as a "sweet-heat" profile designed to pair with tacos, spicy seafood, and botanas. "Pikosito is rooted in Mexican food and drink culture, made for consumers looking for more bold flavor and spice in a ready-to-drink cocktail," said Mary Beth O'Mara, USA&C Brand Director, Ready-to-Drink (RTD) Portfolio at Brown-Forman. "Tamarind, citrus and chili come together with el Jimador to bring a truly authentic taste of Mexico to the RTD aisle."

Rollout and Pricing The 12-ounce cans come in four-packs at a suggested retail price of $10.99.

Pikosito launches this fall in 16 markets: California, Texas, New York, New Jersey, Illinois, Arizona, Colorado, New Mexico, Nevada, Ohio, Pennsylvania, Kentucky, Florida, Indiana, North Carolina, Virginia, and Georgia. New Mix, introduced in 1997, is produced and canned at Casa Herradura in Jalisco, Mexico. The brand bills itself as Mexico's #1 ready-to-drink cocktail and has gained traction in the U.S. as RTD spirits and spicy flavor trends continue to accelerate.

Why It Matters

The launch underscores the momentum in the tequila RTD category, where major spirits players are increasingly competing on bold, authentic flavors tied to culinary trends. For operators, the expansion signals sustained retailer confidence in New Mix's shelf performance and the category's broader growth trajectory.

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Written by FBM Publications Editors

Frequently Asked Questions

What's the price point and pack configuration for Pikosito?

Pikosito ships in 12-ounce four-packs at a $10.99 suggested retail price. That positions it in line with New Mix's existing Paloma and Cantarito SKUs, making it a direct swap for existing planogram space in your RTD cocktail section.

Which markets are getting Pikosito first?

Brown-Forman is rolling out across 16 markets this fall: California, Texas, New York, New Jersey, Illinois, Arizona, Colorado, New Mexico, Nevada, Ohio, Pennsylvania, Kentucky, Florida, Indiana, North Carolina, Virginia, and Georgia. Heavy West and South weighting reflects existing New Mix strongholds.

What's the ABV and base spirit?

Pikosito is 5% ABV and built on el Jimador Blanco Tequila blended with tamarind liqueur, citrus, and chili. The formulation mirrors New Mix's proof strategy across its portfolio and targets the same occasion-based consumer as their existing SKUs.

How does this fit New Mix's U.S. expansion strategy?

Pikosito is the fourth major flavor addition to New Mix's stateside lineup, following Paloma, Cantarito, and Vampiro. Brown-Forman is signaling sustained confidence in the brand's shelf performance and treating the tequila RTD category as a growth engine amid accelerating demand for bold, spice-forward flavors.

Where is Pikosito actually produced?

Casa Herradura in Jalisco, Mexico manufactures and cans Pikosito. New Mix holds the claim of Mexico's #1 RTD cocktail brand and leverages domestic production to reinforce authenticity positioning against competitors.