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5-Hour Energy debuts limited-edition Peppermint Mocha and Candy Cane Variety Pack featuring three seasonal flavors, ava…

Crazy Mountain, a non-alcoholic lager brand launched in March 2026, has secured placement in nearly 1,000 Target stores…

Archie Rose launches three core whisky expressions in the U.S. market on October 23, backed by actor Chris Hemsworth's …

Michael Collovigh of Gucci Giardino claimed the Altamura Distilleries Italian Cocktail Competition 2026 with The Devil'…

Prism eLogistics and The First Round now offer concept-to-shelf beverage development with pilot runs as small as 150 li…

Baileys debuts 'Bring on the Baileys,' a global campaign featuring playful holiday creative that repositions the Irish …

Old Elk Distillery blends High Malt Bourbon and Rye into a new cause-tied SKU at $49.99, with proceeds supporting Folds…

In Good Taste, the Sonoma-based single-serve wine brand distributed by Southern Glazer's across 36 states, scales its s…

GURU Organic Energy's Amazon channel delivered back-to-back records across two countries during Prime Big Deal Days, wi…

NuLiv Science reformulates its flagship Cordyceps sinensis ingredient to a 20-micron particle size, giving beverage bra…

KFC's transition to Coca-Cola starting in 2027 reshapes fountain and bottled beverage distribution networks, while Sysc…

Florie's by Mauro Colagreco will host eight producer-focused wine dinners from October 2026 through May 2027, capping t…

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