Zevia Taps Cardi B to Keep It Real in New National Campaign
Lauren Kane, Food & Beverage Magazine
Zevia is doubling down on authenticity this summer with the launch of its new national “Real Talk Interpreter” campaign, enlisting GRAMMY Award-winning artist and entrepreneur Cardi B to say what everyone else is thinking.
The campaign centers around two humorous television spots that capture familiar everyday moments where conversations are politely filtered, but the real message is left unsaid. True to her unapologetic personality, Cardi steps in to translate the subtext, reinforcing Zevia’s larger message that being real should extend beyond conversations and into what’s inside the can.
It’s a natural pairing. Cardi’s candid, no-filter approach aligns with Zevia’s commitment to zero sugar soda made with recognizable ingredients and no artificial sweeteners, creating a campaign that feels authentic rather than manufactured.
For operators and retailers, the campaign reaches well beyond television. Custom in-store displays featuring Cardi B are rolling out nationwide, bringing additional visibility to the brand while highlighting seasonal favorites including Orange Creamsicle, Creamy Root Beer, and the new Fruit Punch and Strawberry Lemon Burst flavors.
The campaign also invites consumers to participate, encouraging fans to submit awkward texts, emails, and direct messages for Cardi to “interpret” across social media while offering sweepstakes featuring signed merchandise and free Zevia.
As consumers continue gravitating toward better-for-you beverages that don’t sacrifice personality or flavor, Zevia’s latest campaign demonstrates that product transparency and cultural relevance can work hand in hand. With one of entertainment’s most recognizable voices leading the conversation, the brand is proving that sometimes the most refreshing thing isn’t just what’s in the can; it’s saying exactly what you mean.
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