Exclusive Partnership Brings Ready-to-Pour Classics to Luxury Hotel Via Carota Craft Cocktails and The Ritz-Carlton New York, NoMad have partnered to launch an exclusive collection of co-branded bottled cocktails available only at the hotel. The collaboration marks Via Carota's first-ever collaborative label and features two classic drinks: the Espresso Martini and the French 75. Both cocktails are designed for The Ritz-Carlton's in-room Honor Bar, offering guests bar-quality drinks with ready-to-serve convenience. The Espresso Martini combines premium vodka with real espresso, while the French 75 blends gin, citrus, and champagne.
Shared Philosophy on Craft and Hospitality Jody Williams, chef and co-founder of Via Carota Craft Cocktails, emphasized the alignment between the two brands: "Our partnership with The Ritz-Carlton New York, NoMad feels like two New York stories coming together. We're both rooted here, we both care about doing things properly, and about how people feel when they're being hosted. These bottled cocktails are our way of bringing that spirit into a different setting—classic, thoughtful, and made with real attention to detail—alongside a hotel that really gets craft and hospitality." Rick Corcoran, General Manager of The Ritz-Carlton New York, NoMad, added: "We're always looking for thoughtful ways to elevate the guest experience through partnerships that reflect the character and energy of New York City, and Via Carota Craft Cocktails embodies that same commitment for exceptional quality that we deliver every day at The Ritz-Carlton New York, NoMad. Through the creation of these exclusive co-branded cocktails, we're offering our guests a sophisticated new way to experience two timeless classics while celebrating the creativity and craftsmanship that make New York so special."
Limited Availability The exclusive co-branded bottles are available for purchase only at The Ritz-Carlton New York, NoMad. Via Carota Craft Cocktails produces ready-to-pour cocktails in small batches using premium spirits and no artificial ingredients, with a portfolio that includes the Negroni, Old Fashioned, Classic Margarita, and Signature Manhattan, among others.
Why It Matters
For hotel operators and luxury hospitality leaders, this partnership demonstrates a growing strategy: co-branded retail products that enhance the guest experience while creating exclusive offerings that differentiate the property. The move also validates the ready-to-drink cocktail category as a premium hospitality amenity rather than a mass-market convenience product.
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Written by FBM Publications Editors
