Stiller's Soda is capitalizing on National Root Beer Float Day with a promotional push around its Root Beer flavor, positioning the product as a lighter base for the classic summer dessert. The brand, co-founded by Ben Stiller and food and beverage entrepreneur Alex Doman, markets its Root Beer as containing "just 30 calories and 7g of sugar per can" alongside "real cane sugar, natural ingredients, added vitamins, and no artificial sweeteners or fake stuff." The product contains no prebiotics, artificial sweeteners, or what the brand describes as "weird stuff."
Distribution and Pairing Stiller's Root Beer is currently available on Amazon and throughout the Northeast at Whole Foods, Walmart, Stew Leonard's, and select local bodegas. According to the brand, the flavor "pairs naturally with a creamy scoop," and works with vanilla, chocolate, coffee, salted caramel, and dairy-free ice cream options. The product reflects a broader trend in the soda category toward reduced-sugar, better-for-you formulations. Stiller's marketing emphasizes its origin story—Ben Stiller's childhood obsession with classic sodas, particularly Shirley Temples—as foundational to the brand's positioning as "a love letter to soda's golden age."
Why It Matters
For operators and retailers, Stiller's positions itself in the premium soda segment, competing on both taste and nutritional profile. The National Root Beer Float Day tie-in is a direct play for summer beverage velocity and suggests the brand is investing in seasonal demand windows to drive trial and shelf presence in key Northeast markets.
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Written by FBM Publications Editors
