Stiller's Soda is positioning its Root Beer as a lighter option for National Root Beer Float Day, pairing the canned soda with ice cream for the summer dessert. The drink contains 30 calories and 7 grams of sugar per can, made with real cane sugar, natural ingredients, and added vitamins—no artificial sweeteners. "Stiller's Root Beer is made for the classic float formula: one cold can, one generous scoop, and just enough foam to make things festive," according to the company. Co-founded by actor Ben Stiller and food and beverage entrepreneur Alex Doman, Stiller's Soda positions itself as a "better-for-you soda" inspired by classic sodas from soda's "golden age." The brand's positioning emphasizes the absence of prebiotics and bitter aftertaste. The product is currently available on Amazon and in select Northeast retailers including Whole Foods, Walmart, Stew Leonard's, and local bodegas. Stiller's offers its Root Beer in multiple pairing suggestions, including vanilla, chocolate, coffee, salted caramel, and dairy-free ice cream options.
Why It Matters
The lower-calorie soda positioning reflects broader consumer demand for reduced-sugar beverages.
With ice cream floats remaining a popular seasonal indulgence, marketing a 30-calorie base allows operators and consumers to frame the dessert as a lighter treat—potentially expanding float offerings beyond traditional full-sugar soda pairings.
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Written by FBM Publications Editors
