Rémy Martin has released a limited-edition XO bottle designed around Diwali traditions of gathering, gifting, and togetherness. The bottling is now available nationwide at a suggested retail price of $199.99.
Design and Inspiration The bottle is adorned in gold to evoke what the brand calls the "auspicious glow of Diwali." The packaging features illustrations inspired by traditional rangolis and honors the diya, the oil lamp symbolizing the triumph of light over darkness.
Product Details At its core is Rémy Martin XO, the house's signature cognac crafted through the meticulous blending of up to hundreds of eaux-de-vie. The limited-time offering is being promoted through Rémy Martin's "My Diwali" campaign, which celebrates "the people, stories, and traditions that make the holiday meaningful."
Suggested Serve Rémy Martin is recommending the spirit in a cocktail called the Gold Fashioned, which combines 1¾ oz of Rémy Martin XO with brown sugar, bitters, ice, and an orange twist garnish.
Why It Matters
Spirit brands increasingly target culturally significant holidays beyond traditional Western celebrations, with limited-edition packaging designed to drive premiumization and gifting occasions. This release reflects broader industry efforts to capture incremental volume during high-spending festive periods.
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Written by FBM Publications Editors
