expands national reach via Homestead Brands
Hello friends,
Forwarding on the most recent release from 10 Torr via PR Newswire
and
taking the opportunity to see if you might want to connect you with the
team for a deeper conversation.
The announcement is particularly notable given the pressures facing
independent beverage producers right now. The team can speak to what it
takes for a small, independent distillery to break into new markets, why it
invested in a full packaging refresh before doing so and how its unusual
vacuum-distillation process may help distinguish the brand on increasingly
crowded shelves.
Would you have any interest in speaking with CEO Jamie Evans or another
member of the 10 Torr team?
Respectfully,
Rachel Gattuso, APR
###
RELEASE:
*10 Torr Distilling and Brewing Unveils Updated Look, Expands National
Reach via Homestead Brands*
RENO, Nev., July 14, 2026 /PRNewswire/ -- 10 Torr
a Reno-based distillery and brewery known for its vacuum distilled spirits
and precision crafted beers, is introducing a refreshed brand identity,
updated packaging and a new national expansion partner with Homestead
Brands that will help bring its products to more consumers across the
United States. The refreshed brand identity includes new packaging for its
spirits, and ready-to-drink cocktails, as well as updated web assets.
*[image: Following the selection of beverage growth and commercialization
firm partner, Homestead Brands, 10 Torr is rolling out updated packaging
across its product lineup to strengthen its visual presence beyond Nevada.]*
Following the selection of beverage growth and commercialization firm
partner, Homestead Brands, 10 Torr is rolling out updated packaging across
its product lineup to strengthen its visual presence beyond Nevada.
After an extensive search, the Reno distillery and brewery selected
Homestead Brands, a beverage growth and commercialization firm supporting a
wide portfolio of emerging and established beverage brands to accelerate
distribution and retail expansion. Homestead Brands will lead 10 Torr's
commercial growth strategy, including distributor development, retail sales
and commercialization management.
The partnership and refresh come at an interesting time within the
industry. According to recent Gallup data
alcohol consumption continues declining, with 54% of U.S. adults now
reporting they drink alcoholic beverages (down from years past). Meanwhile,
the Brewers Association reports that *more breweries closed than opened in
2025*
as
economic headwinds increase.
"In a challenging market, we're pleased our prioritization of quality
ingredients, innovative methods and devotion to taste is continually
embraced by consumers," said Jamie Evans, CEO at 10 Torr. "This marks an
exciting opportunity for 10 Torr to share our distinctive flavors with more
people across the country while staying true to what brought us here in the
first place: crafting beverages with real ingredients, real flavor and an
unwavering commitment to excellence."
At the same time, 10 Torr is rolling out updated packaging across its
product lineup to strengthen its visual presence beyond Nevada. The new
look reflects the company's commitment to craftsmanship, premium
ingredients and bold, approachable beverages.
"Our new look reflects where 10 Torr is today and where we're headed
tomorrow," said Trevor Leppek, director of brand advocacy at 10 Torr
Distilling and Brewing. "As we expand into new markets, our packaging now
tells that story, highlighting our premium ingredients, craftsmanship and
the adventurous lifestyle that inspires our brand."
10 Torr uses a vacuum distillation process that allows ingredients to be
distilled at lower temperatures than traditional methods. The process
preserves more naturally-occurring flavors and aromas, creating beverages
with the full taste of botanicals and other ingredients.
Founded in Reno, Nevada, in 2017, 10 Torr Distilling and Brewing's
portfolio includes award-winning gin, vodka, whiskey and specialty spirits,
alongside ready-to-drink favorites such as Lavender Lemonade, Blueberry
Sage Spritz, and Spill the Tea, as well as a rotating lineup of seasonal
offerings. Named Best Distillery in Northern Nevada in the 2025 Best of
Northern Nevada Readers' Poll, 10 Torr continues to earn recognition for
its innovative approach to craft beverages while expanding distribution of
its Nevada-born products across the country.
Rachel Gattuso, APR
President, Founder
775.336.9453
Why It Matters
Industry operators should watch for follow-on developments as this story develops.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
