Premier Label Water Company has launched the Las Vegas CityScape Collection, a line of premium bottled water designed as a souvenir for the city's 38 million annual visitors. The collection features original Las Vegas-inspired artwork on 375 mL and 750 mL glass bottles in matte black and cobalt blue finishes with gold Stelvin caps. The bottles capture the city's iconic skyline, nightlife, and energy. "Las Vegas is one of the world's most recognizable destinations," said Luins Williams, President of Premier Label Water Company. "The CityScape Collection gives visitors a beautiful, affordable keepsake that celebrates their Las Vegas experience long after their trip has ended." The bottles are positioned for hotels, casinos, resorts, restaurants, gift shops, conventions, and special events. The Las Vegas edition marks the debut of Premier Label Water Company's CityScape Collection, which the company plans to expand to additional destinations with coordinated city-inspired designs.
Why It Matters
The collectible bottle strategy taps into Las Vegas hospitality's captive audience of high-volume leisure travelers. For venue operators and gift retailers, co-branded water bottles offer a merchandise revenue stream while aligning with existing beverage service models. Similar city-branded collectible bottles have proven effective in other tourist markets.
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Written by FBM Publications Editors
