Perfy is expanding its distribution footprint with a rollout to all 207 Kroger locations across Texas, partnering with four direct-store-delivery (DSD) suppliers: Silver Eagle (Houston), A&B Distributors, Del Papa, and Wismer. The expansion represents the beverage brand's largest DSD rollout to date. Perfy plans to support the push with a brand refresh launching this fall, followed by two new soda flavors and an entirely new product line. The company is also in early-stage discussions around a seed funding round and reported nearly breaking even in the first quarter of 2026.
Why It Matters
For operators and distributors, Perfy's multi-partner Texas expansion signals confidence in regional DSD models and suggests the brand is moving beyond limited-scope trials toward broader retail penetration. The addition of new SKUs ahead of the rollout indicates a typical playbook: secure shelf space, then increase facings through product variety.
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Written by FBM Publications Editors
