Natty Boh Mascot Gets Sports-Themed Collectible Treatment The National Bobblehead Hall of Fame and Museum has unveiled two officially licensed, limited-edition Natty Boh Mr. Boh Football and Baseball Bobbleheads. The collectibles feature Mr. Boh, the one-eyed, handlebar-mustachioed mascot of National Bohemian beer, dressed in team gear to support the Baltimore Ravens and Orioles.
Design and Availability Each bobblehead depicts Mr.
Boh hoisting a can of National Bohemian beer, with the beer's label prominently displayed. The baseball version features an orange and black cap and circular base, while the football variant includes a purple and black helmet and matching base. Both bobbleheads are individually numbered to 2,026. The collectibles are available exclusively through the National Bobblehead Hall of Fame and Museum's online store at $30 each or $55 for the set of two, plus $8 flat-rate shipping. Expected ship date is February, with units limited to the numbered run.
A Legacy Brand Ties to Baltimore Sports National Bohemian, first brewed in 1885 in Baltimore, has deep roots in the city's sports culture. The beer became the official beer of Baltimore in the late 1960s and was served at Memorial Stadium. Nearly 90 percent of National Bohemian sales remain in Baltimore today, though the beer is currently brewed under contract at Molson Coors facilities in Albany, Georgia, and Trenton, Ohio. Mr. Boh, introduced as the brand's mascot in 1936, has become a Baltimore icon. Local lore attributes his single eye to a rivalry with competitor Gunther Beer, whose slogan posed the question: "What happened to Mr. Boh's other eye?" The answer: "Gunther's got it." "We're excited to unveil special edition Mr. Boh football and baseball bobbleheads to celebrate the start of the football season and the stretch run of the baseball season," said Phil Sklar, co-founder and CEO of the National Bobblehead Hall of Fame and Museum. "With the help of the iconic Mr. Boh, 'Natty Boh' has embodied the spirit of Baltimore and is deeply connected to Baltimore sports culture. 'Natty Boh' and Mr. Boh have long been a staple of local tailgates and game-day traditions." This release follows previous National Bohemian bobblehead editions and bobbleheads of four other Pabst portfolio brands—Pabst Blue Ribbon, Blatz, Lone Star, and Schlitz.
Why It Matters
For beverage retailers and on-premise operators in the Baltimore market, collectible merchandise tied to local sports teams and cultural icons represents a tangible way to deepen brand loyalty. National Bohemian's continued investment in limited-edition collectibles underscores the brand's strategy to strengthen its position in a regional market where it holds roughly 90% of sales volume.
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Written by FBM Publications Editors
