A Billion-Dollar Category Finds a Signature Drink Mingle Mocktails is launching a non-alcoholic Espresso Martini on October 1, positioning the move as a response to both rapid category growth and direct customer requests. The NA cocktail category reached $1 billion in sales in 2025, yet few brands have created a dedicated NA version of the Espresso Martini—one of the country's most culturally relevant cocktails. The 85-calorie, 75mg-caffeine beverage is formulated as a still (non-carbonated) drink featuring "rich espresso meets dark chocolate," according to the brand. It is priced at $44.95 for a 12-pack of 12 fl oz. cans.
Riding Customer Momentum Mingle has grown to over 13,000 retail doors with year-over-year revenue increases exceeding 50%. The company attributes the Espresso Martini launch partly to requests from its existing customer base, which has been calling for more elevated and indulgent NA options. Founder Laura Taylor positioned the launch as fulfilling Mingle's core mission: "no one should feel left out of the occasion because they're not drinking. Rather than creating an alternative simply for the sake of having one, Mingle is using a highly recognizable cocktail occasion to make the non-alcoholic experience feel just as considered, social and celebratory."
Distribution and Timing The product launches ahead of Sober October and the holiday entertaining season.
The Espresso Martini will be available through MingleMocktails.com, Amazon, Total Wine, Whole Foods, Sprouts, Shaws, Star Markets, Giant Eagle, Giant Landover, Winn Dixie, and Raley's.
Why It Matters
The launch signals a maturation of the NA beverage market beyond simple substitution.
With the category approaching mainstream scale, brands that identify and fulfill specific occasion-based demand—rather than simply replicating existing cocktails—are capturing retail shelf space and consumer loyalty. For operators and retailers, the Espresso Martini's expansion into the NA space underscores the viability of premium-priced NA options positioned around social ritual rather than abstinence alone.
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Written by FBM Publications Editors
