Seed-Grown Agave and Ancient Techniques Mark New Limited Release Mijenta has released Maestra Selection No. 3, the third expression in its limited-edition series exploring historical production methods. The 50% ABV tequila uses fully mature Blue Weber agaves de semilla grown in Jamay, Jalisco, near Lago de Chapala, and incorporates production techniques not used in the brand's core range. Maestra Tequilera Ana María Romero directs the Maestra Selection series, which experiments annually with agave flavor variables. "Every part of the production process plays a vital role in shaping the final taste profile of a tequila, which has fascinated me from the very beginning of my own journey into this incredible spirit," Romero said. "For this expression, I wanted to explore this impact more deeply and in a way that honors the origins and craftsmanship of tequila. While previous expressions in this series have explored a single variable at a time–first agave cultivation methods then terroir–this release takes a broader view of the entire craft."
Production Process Draws From Tequila's Past The agaves, aged eight years, are cooked in an oven constructed from volcanic stone sourced from Popocatépetl, an active volcano near Mexico City. A tahona made from the same volcanic stone crushes the cooked agave, beginning to impart minerality. Fermentation occurs in wooden tanks at controlled temperature alongside agave fibers to add herbal tones. The spirit is then distilled in copper pot stills before resting in clay pots for 15 days—a nod to ancestral agave spirit production. Romero described the final tequila's profile: "In this tequila, I immediately detect intense notes of cooked agave, vanilla, caramel, citrus fruits such as orange, red fruits like raspberry, and roasted pineapple. I also discover nuances of spices such as cinnamon, delicate hints of dark chocolate, and floral notes like violet come through as well before it finishes with a touch of damp earth and minerality."
Limited Bottling and Artistic Collaboration The limited release is priced at $99.99 per 750ml bottle and available as of September 14, 2026, through Mijenta's website and select U.S. retailers. The label and packaging, designed by Mexico City artist Sophia Castellanos, draw from Otomí embroidery traditions. Castellanos titled the design "Tapestry of Dreams," stating it "celebrates the cycles of the earth, patience, and artisanal craft, drawing inspiration from the visual language of ancestral Otomí art to pay tribute to the traditions that preserve rituals, stories, and the harmony between humanity and nature."
Why It Matters
Mijenta's use of seed-grown agave and ancestral production methods signals growing consumer interest in production transparency and historical authenticity within the premium spirits category. For bar and retail operators, the Maestra Selection series positions Mijenta as a craft producer willing to invest in limited runs that command premium pricing—a strategy that can drive brand loyalty and justify higher margins on a portfolio basis.
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Written by FBM Publications Editors
