KLEOS Mastiha Spirit, a Greek aperitif made from mastiha—a resin traditionally used in Greek cuisine—has secured shelf space at Whole Foods Market. The brand is launching its rollout in Southern California, with plans to expand to Illinois and Texas.
The spirit is positioned around mastiha's digestive properties. According to the brand, mastiha contains compounds that target Helicobacter pylori, the bacterium associated with peptic ulcers, gastric cancer, and acid reflux—positioning the spirit as both aperitif and digestif. KLEOS is the first Greek woman-owned spirit brand to reach Whole Foods shelves, according to the company. The brand emphasizes its light botanical profile and functional positioning within the broader wellness-focused spirits category.
Distribution & Market Opportunity
The placement reflects Whole Foods' continued interest in functional beverages and niche spirits with heritage positioning. As consumers increasingly seek spirits with claimed health benefits, brands like KLEOS are capitalizing on traditional ingredients with modern health messaging. The multi-state rollout strategy—beginning in Southern California and expanding to Illinois and Texas—demonstrates a phased distribution approach designed to build supply chain momentum and retail presence across key regional markets.
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Written by FBM Publications Editors
