Jordan's Skinny Mixes has launched Protein Refresher STIX and Protein Creamer STIX, a four-SKU extension of its portable single-serve lineup that brings 10 grams of whey protein to water and coffee occasions. The Clearwater, Fla.-based brand is rolling the products into its existing mass and grocery retail footprint alongside its direct-to-consumer channel at SkinnyMixes.com, expanding the functional-beverage aisle play the company has been building since early 2026.

The New SKUs

Protein Refresher STIX comes in Cherry Limeade and Peach Green Tea. Each stick mixes with 12–16 fluid ounces of water, delivering 10 grams of whey protein, 470 milligrams of electrolytes, zero sugar, and 60 calories. Cherry Limeade is caffeine-free; Peach Green Tea carries 50 milligrams of caffeine from green tea. Both are naturally sweetened, colored, and flavored — a positioning that aligns with cleaner-label demand gaining traction across the better-for-you functional beverage segment.

Protein Creamer STIX targets hot and iced coffee drinkers in Sweet Cream and Cookie Butter variants. Each stick adds 10 grams of whey protein and 1 gram of sugar at 60 calories to 8–12 ounces of coffee. The single-serve format is designed to froth or shake into solution, positioning it as a trade-up from conventional creamers on retail planograms and a lower-cost alternative to café protein drinks.

Retail and Pricing Context

The new STIX retail at $19.99 for a six-count, working out to approximately $3.33 per serving — a price point that competes with ready-to-drink protein coffee SKUs and single-serve hydration packets already stocked in the functional-beverage and sports-nutrition sets at mass and grocery. The format slots naturally into end-cap and checkout displays alongside the brand's existing STIX portfolio, which already includes Refresher STIX and Protein Coffee STIX launched in April 2026. The expanding STIX line gives retail buyers a cohesive, occasion-segmented set — morning coffee, midday hydration — that can drive incremental basket size without requiring significant planogram disruption.

"People want ways to add protein to their day that are enjoyable and easy to fit into routines they already have," said Dana Paris, Chief Commercial Officer of Jordan's Skinny Mixes. "Protein Refresher and Protein Creamer STIX bring protein into drinks people already reach for, with flavors that make those moments something to look forward to."

Distribution Outlook

Jordan's Skinny Mixes distributes across mass and grocery retailers and Amazon in addition to its DTC channel — a multi-lane route-to-market that gives the brand both shelf velocity data and direct consumer sell-through insight. The protein STIX launch follows a broader industry pattern: better-for-you beverage brands scaling single-serve formats as they chase trial and repeat purchase in high-traffic retail environments without the cold-chain complexity of RTD protein beverages. For retail buyers and category managers, the powder-stick format also carries favorable shelf-stable logistics compared to refrigerated RTD competitors, easing supply-chain execution across ambient grocery sets.

The protein-enhancement segment has seen accelerating SKU activity as suppliers respond to consumer demand for functional customization — the ability to add protein, electrolytes, or caffeine to beverages already in their routine rather than adopting an entirely new product. Jordan's Skinny Mixes is positioning its STIX portfolio as the on-the-go delivery mechanism for that behavior, with a flavor-first approach intended to drive repeat depletions rather than single-trial purchases.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.