Jim Beam is positioning itself for National Whiskey Sour Day on August 25 with two recipe variations designed for at-home mixing. The brand is highlighting its Jim Beam Black Whiskey Sour, which pairs 1 part Jim Beam Black bourbon with 1 part fresh lemon juice, egg white, and 1/2 part simple syrup. According to the recipe, the drink is shaken vigorously for 10–15 seconds and strained into a chilled rocks glass, garnished with a lemon wheel or wedge. Jim Beam Black carries an MSRP of $24.99.
Standard Bourbon Sour Alternative The brand is also promoting a Jim Beam Bourbon Sour, which uses 2 parts Jim Beam Bourbon, 1 part fresh lemon juice, 1/2 teaspoon sugar, and 1/2 part lemon-lime soda, stirred gently after shaking and garnished with a lemon wedge and cherry. This expression retails for $18.99.
Why It Matters
Whisky cocktails remain a staple on bar and home-bar menus, and branded recipe promotion tied to category holidays continues to drive consumer engagement and trial across spirits categories. The timing capitalizes on summer entertaining and at-home cocktail interest before the fall season.
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Written by FBM Publications Editors
