Jim Beam Marks Hawaiian Pizza Day with Limited-Edition Fini Collaboration Jim Beam brought a one-night-only "Pineapple Beach" celebration to Brooklyn on August 20, coinciding with National Hawaiian Pizza Day and the debut of a limited-edition Jim Beam x Fini Pineapple Honey White Pizza. The event featured DJ duo Coco & Breezy performing live as guests sampled Jim Beam Pineapple cocktails and the collaboration pizza, available exclusively on the day of the event. The limited-edition pie featured a Jim Beam Pineapple honey glaze on Fini's white pizza base. "The collaboration paired the tropical flavor of Jim Beam Pineapple with a quintessential New York staple, inviting guests to weigh in on the pineapple-on-pizza debate while enjoying cocktails, music and the one-of-a-kind energy of a Brooklyn summer night."
Why It Matters
The partnership demonstrates how spirits brands are leveraging food collaborations and experiential events to build brand connection beyond traditional tastings. By tying the promotion to a specific food holiday and partnering with a recognized local pizzeria, Jim Beam created a limited-time draw for consumers—a tactic increasingly common in the competitive flavored bourbon segment.
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Written by FBM Publications Editors
