A New Creative Destination James B. Beam Distilling Co. announced the launch of Creator Campus, an initiative opening its Clermont, Kentucky distillery to podcasters, musicians, filmmakers, and digital storytellers. Selected participants will have access to the distillery's grounds and production spaces to record content, produce music, film documentaries, and collaborate with fellow creators. The program reflects a shift in how spirits brands are activating their physical spaces. Rather than a traditional hospitality venue, Creator Campus positions the distillery as a working creative hub where heritage and contemporary culture intersect.
What Participants Get Selected creators will receive access to the distillery's expansive grounds and distinctive spaces.
Beyond production facilities, participants can explore the operation through whiskey tastings, educational experiences, restaurants, special releases, and signature events including the Clermont Supper Club series. "At its core, JBBDCo. has always been about craft - making something meaningful to be shared, bringing people together," said Freddie Noe, eighth-generation master distiller at the James B. Beam Distilling Co. "Creator Campus builds on that tradition by opening our doors in a new way, inviting creators to draw inspiration from this place as I have and create something entirely their own."
Who Can Apply Creators of all experience levels—emerging and established—are eligible.
Applicants must be 21 or older. Selected participants will be chosen based on the originality of their ideas, creative vision, and alignment with the collaborative spirit and storytelling values of the brand. Additional eligibility requirements and official terms and conditions apply.
Why It Matters
As creators seek distinctive, real-world locations for authentic storytelling, hospitality brands are increasingly monetizing their spaces as production assets. This model allows distilleries to deepen brand engagement beyond traditional tasting room visits while generating organic content from creators with existing audiences.
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Written by FBM Publications Editors
