Tequila and Soda Brands Mark 75-Year Milestone with RTD Collaboration Hornitos Tequila and Jarritos have announced a limited-edition Margaritos Variety Pack, pairing Hornitos Reposado with three Jarritos flavors: Lime, Mandarin, and Pineapple. The variety pack is available now at participating retailers for a suggested retail price of $24.99. The collaboration marks a milestone for both brands, which were founded in Mexico in 1950. The pack is designed as a three-ingredient, three-step serve—combining Hornitos Reposado, a Jarritos flavor, and ice. "Our partnership with Jarritos is built on a shared belief that great drinks bring people together," said Rashmi Raine, vice president of Tequila at Suntory Global Spirits. "As the Tequila de Todos, Hornitos is all about making tequila approachable and creating moments worth sharing. Together with Jarritos, we're showing that incredible flavor doesn't have to be complicated—just three ingredients, three steps and a refreshing serve that makes it easy to gather with friends all summer long." Both brands share etymological roots: Hornitos means "little ovens" and Jarritos means "little jugs," referring to equipment used in their production and storage. The collaboration draws on this shared heritage and what the brands call "Big Itos Energy," emphasizing community gatherings and social occasions.
Why It Matters
The co-pack entry represents a test of the RTD margarita category's appeal beyond traditional spirits shelving, leveraging regional distribution and retail partnerships to reach consumers seeking simplified at-home entertaining. For operators, the visibility of this collaboration underscores growing consumer interest in pre-mixed cocktail formats during peak summer demand.
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Written by FBM Publications Editors
