Beverage B2B covers the commercial and supply-chain beats that move product through the three-tier system — from supplier through wholesaler to on-premise and off-premise retail. That means depletions, shipments, capacity expansions, distributor network changes, co-pack agreements, cold-chain logistics, and SKU rationalization across beer, wine, spirits, RTD, non-alc, and adjacent beverage categories.
The source press release issued June 9, 2026 via GlobeNewswire describes a limited-time menu item — the Americana Pizza — from Giordano's, the Chicago-based deep-dish chain. The promotion is timed to America's 250th anniversary and directs a portion of proceeds to Honor Flight Network, a nonprofit that flies veterans to Washington, D.C. memorials. The cause is commendable.
However, no beverage angle is present in the supplied material. There is no mention of a beverage brand partnership, a co-branded RTD or draft program, an on-premise pouring rights agreement, a beer or wine pairing promotion, a spirits integration, or any supply-chain, distributor, or TTB-regulated element that would make this actionable editorial for Beverage B2B readers — whether wholesale buyers, regional distributors, supplier sales teams, or beverage operations executives.
If Giordano's or an affiliated beverage supplier develops a tied promotion — for example, a brewery or RTD brand co-sponsoring the Americana LTO with a branded pour or case-equivalent display program — that development would merit coverage here. Similarly, if a national restaurant chain of Giordano's scale were to restructure its on-premise beverage program, negotiate a new pouring rights deal, or launch a proprietary beverage SKU, Beverage B2B would cover it. Until then, the publication defers to its editorial mandate and declines to manufacture beverage industry relevance where none exists in the source material.
For food-service and restaurant industry coverage, readers are encouraged to visit our parent network at Food & Beverage Magazine, where broader F&B brand and marketing stories are in scope. For relevant beverage distribution and on-premise channel coverage, and for RTD and LTO beverage partnerships, check our current editorial lineup.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.