GHOST Relaunches Protein Drink Line with Yoo-hoo Collaboration

GHOST has relaunched its protein drink line with a new collaboration featuring an exclusive Yoo-hoo flavor, marking the brand's expansion in the functional beverage category. Each can delivers 25 grams of protein, 120 calories, 2 grams of sugar, and is lactose-free and shelf-stable. The formula targets multiple consumption occasions—post-workout recovery, breakfast, and on-the-go nutrition. The GHOST Protein Drink x Yoo-hoo collaboration is now available nationwide at Walmart, Amazon, GNC, The Vitamin Shoppe, and specialty retailers.

Why It Matters

The partnership underscores continued consolidation in the protein beverage space, where brands are pairing established taste profiles with performance nutrition to capture share in a market increasingly driven by convenience and functional claims.

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Written by FBM Publications Editors