New Flavor Targets Fall Season FLRT has released Apple Bottoms Up, a green apple-flavored energy drink now available nationwide at Kroger. The limited-time offering marks the brand's first flavor innovation since its earlier launch this year. The drink delivers 200mg of sugar-free caffeine alongside green tea, guayusa, ginseng, biotin, zinc, and vitamins A, B, and C for collagen and immune support, according to the company.
Retail Rollout Timeline Apple Bottoms Up is exclusive to Kroger through August 31, then expands to Walmart, Amazon, Albertsons, H-E-B, Hy-Vee, and Meijer starting September 1. The new flavor joins FLRT's existing lineup of Strawberry Fling, Berry Tempting, Guava Lava, and Sunset Squeeze.
Why It Matters
The energy drink category remains crowded with seasonal and limited-time offerings. FLRT's tiered rollout—starting with a single major chain before expanding—reflects the industry's emphasis on retailer-exclusive windows and scarcity-driven demand among consumers shopping for fall beverages.
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Written by FBM Publications Editors
