Greek Ingredient Makes RTD Debut Dosi Dosi, a Greek-American RTD brand based in Los Angeles, has entered the spirits category with a ready-to-drink cocktail centered on mastiha, a traditional Greek ingredient gaining traction in U.S. bars and beverage innovation. The company's flagship Greek Mastiha Cocktail combines a proprietary mastiha liqueur distilled in California with fresh lemon juice and mint. The non-carbonated product carries an 18% ABV and is designed to be poured over ice. Co-founders Demetra and Alexandra Karos developed the product to introduce mastiha to a broader American audience through an accessible ready-to-drink format. The move reflects growing consumer interest in ethnic spirits and craft cocktail convenience in the RTD category.
Why It Matters
The RTD cocktail segment continues to absorb new flavor profiles and ethnic ingredients as operators and retailers seek differentiation. Mastiha, with its unique herbal and resinous profile, represents an untapped opportunity in a category increasingly crowded with vodka-based and mainstream spirit offerings.
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Written by FBM Publications Editors
Frequently Asked Questions
What exactly is mastiha, and why should my buyers care?
Mastiha is a traditional Greek spirit with a herbal, resinous profile distilled from mastic tree resin—it's been produced for centuries on the island of Chios. U.S. bartenders have been experimenting with it for three years, and now Dosi Dosi is bringing it into the RTD space where your customers can move it without cocktail training.
What are Dosi Dosi's specs, and how does it stack up against competitors?
The flagship Greek Mastiha Cocktail is 18% ABV, non-carbonated, pours over ice, and combines a proprietary California-distilled mastiha liqueur with fresh lemon juice and mint. Unlike mass-market RTD cocktails from brands like Truly or White Claw, this positions at a premium price point targeting operators and retail buyers looking for ethnic spirits differentiation.
Who's behind Dosi Dosi, and what's their track record?
Co-founders Demetra and Alexandra Karos launched the LA-based brand specifically to introduce mastiha to American consumers through accessible RTD format. They're Greek-American entrepreneurs entering the spirits category for the first time with this product, so this is their market debut—no established portfolio to reference yet.
Where does this fit in the RTD cocktail market right now?
The RTD cocktail segment is absorbing new ethnic ingredients as buyers seek differentiation beyond vodka-based offerings. Mastiha is genuinely untapped in ready-to-drink—no major competitor has launched a mastiha RTD yet, which gives Dosi Dosi first-mover advantage in a category that's increasingly fragmented by flavor innovation.
What's the distribution and pricing strategy?
The article doesn't specify current distribution or case pricing, which means you'll need to contact Dosi Dosi directly for placement terms and wholesale costs before committing shelf space. Given the premium ingredient positioning and 18% ABV, expect pricing above mainstream RTD cocktails but below craft spirits.
