Día de La Sirena is expanding its tequila portfolio this fall with the addition of Blanco and Añejo expressions, completing the brand's full line for the first time. The move marks a significant milestone for the independent, women-owned spirits producer. The brand's Reposado has already garnered recognition in the category, earning a Double Gold and 96-Point Superior rating from Tequila & Spirits Magazine, along with an Editor's Top Pick designation.
A Shift in an Established Category Women-owned ultra-premium tequila brands remain relatively rare in a spirits segment that has historically skewed male in terms of ownership and leadership. The portfolio expansion underscores the brand's momentum and commitment to offering consumers a complete range of expressions across the tequila spectrum. The additions allow bar operators and retailers to offer customers the traditional progression—unaged Blanco, barrel-rested Reposado, and longer-aged Añejo—under a single brand banner.
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Written by FBM Publications Editors
