New Summer Reds Offer Versatility at Two Price Points
Dancing, a Sonoma-based winery, has released two Zinfandel-focused wines positioned for summer entertaining: Fresh Take at $28 and Duo at $36.
Fresh Take, an entry-level offering, earned recognition as one of VinePair's 30 Best Zinfandels in the U.S. The wine showcases notes of raspberry, cherry, and dark chocolate. According to the producer, it pairs with "everything from backyard pizza nights to beach house dinners."
Duo, the premium offering in the pair, blends young and old-vine Zinfandel with flavor notes described as "creamy strawberry rhubarb, hints of vanilla spice." The winery positions it as a "dinner table favorite."
Market Context
The releases reflect broader industry trends toward approachable, food-friendly red wines at accessible price points. Summer entertaining and casual dining occasions remain a key driver for wine sales, particularly in the under-$40 segment.
Why It Matters
For operators and retailers, these releases target high-volume seasonal demand with proven varietals and competitive pricing. The VinePair recognition for Fresh Take provides third-party validation that may appeal to wine program managers evaluating summer wine lists.
---
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors