Fourth Major Acquisition in Two Years Daily Pour announced the acquisition of The Rum Lab and its Rum Festival & Congress brand, marking the company's fourth major acquisition in under two years. The move positions the events platform to host more than 40 events in 2027 while engaging over 50,000 consumers annually across premium spirits categories. Founded in 2024 by TV personality Dan Abrams, Daily Pour now operates festival and event brands spanning whiskey (Whiskey Washback, Whiskey Riot), tequila and agave (Arte Agave), non-alcoholic beverages (Drinks with Benefits), and rum. The Rum Festival & Congress currently operates marquee events in New York, Miami, Chicago, and California, with expansion to additional markets planned for 2027.

Consolidating a Fragmented Market "The Rum Festival & Congress has built something exceptional in the rum space: a loyal consumer base, a strong sponsor network, and a reputation for world-class events," said Abrams. "The Daily Pour has now become the only platform in the country where a spirits or beverage brand can activate nationally, across events, content, and commerce, under one roof." Federico Hernandez and William Hinkebein, founders of the Rum Festival & Congress, added: "We built The Rum Lab on the core belief that direct education and genuine human connections are what truly elevate a spirit category. As technology evolves, true human experiences become even more irreplaceable. The Daily Pour shares this exact conviction and possesses the resources and vision to scale these festivals to new heights." Daily Pour's acquisition strategy leverages cross-category sponsor relationships and shared operational infrastructure to drive profitability at scale. The company's media arm includes a video creator network with over 2.5 million followers, an AI-powered spirits app with 30,000+ downloads, a website with 200,000+ monthly visitors, and a 100,000+ subscriber newsletter.

Why It Matters

For spirits brands and event operators, Daily Pour's consolidation approach offers a consolidated activation platform across multiple categories and geographies—valuable as live events compete with digital fatigue among younger consumers seeking authentic, in-person brand experiences.

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Written by FBM Publications Editors