Cornbread Hemp, a cannabis brand, has launched a line of non-alcoholic, THC-free spritzes crafted from organic ingredients and botanicals. The mocktails feature classic cocktail flavors including mimosa and margarita, positioning them as alcohol-free alternatives for consumers seeking mindful drinking options. The company describes the beverages as supporting "enjoyable social occasions" without alcohol's effects.
Market Opportunity The move comes as the mocktail market expands significantly.
Grand View Research values the global mocktail market at over $12 billion in 2025, with projections to reach nearly $30 billion by 2034. The growth is driven by health-conscious and "sober-curious" consumers seeking premium non-alcoholic options.
Strategic Pivot Cornbread Hemp Co-founder and CEO Eric Zipperle said the company's initiatives in non-alcoholic beverages and adaptogenic mushroom gummies represent "a deliberate shift to redefine its role beyond the traditional cannabis sector, positioning the company directly within the functional supplements and ingredient innovation spaces." The company has previously supported hemp industry advocacy around Farm Bill sustainability and hemp farming policy.
Why It Matters
For beverage operators and retailers, the mocktail category represents a growing revenue stream as consumers increasingly adopt alcohol-free options for social and wellness reasons. Established cannabis brands leveraging organic credentials and familiar flavor profiles could capture market share from traditional spirit companies in this segment.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
