Summer Spirits Strategy Bradshaw Kentucky Straight Bourbon Whiskey is tapping into the backyard entertaining season with three bundled packages running through Labor Day (Sept. 7), each pairing the flagship bourbon with complementary food items. The three offerings—branded The Pitmaster, Now We're Cookin', and Cooking with the QB!—range from $75.99 to $115.99 and include bottles of the flagship 6-year bourbon alongside either Bradshaw Bourbon BBQ Sauce, "The Bradshaw Family Cookbook," or both. The most expansive package represents a $30 discount off regular pricing.
Awards and Credentials The flagship Bradshaw Kentucky Straight Bourbon earned Double Gold at the 2026 SIP Awards and a gold medal at the 2026 San Francisco World Spirits Competition. A separate 6-year cask strength single barrel expression took "Best in Show" and a Double Gold at the Wine & Spirits Wholesalers of America Tasting Competition. The small-batch spirit is aged in hand-selected barrels and features notes of vanilla, toffee, spice and oak.
Food and Spirits Crossover The Bradshaw Family Cookbook represents a collaboration between Terry Bradshaw and his son-in-law Noah Hester, an award-winning chef and owner of Hamm's Meat + Market in McKinney, Texas. Hester also developed the Bradshaw Bourbon BBQ Sauce included in two of the three packages. Bradshaw Kentucky Straight Bourbon Whiskey was founded in 2020 by Bradshaw and Hester as part of the Tag Reserve Spirits portfolio.
Why It Matters
Spirits brands continue to bundle complementary food products to drive higher average transaction values and tap into entertaining occasions. The cookbook angle differentiates the offering in a crowded bourbon market while leveraging Bradshaw's celebrity and Hester's culinary credentials to build credibility beyond the spirits category.
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Written by FBM Publications Editors
